Dabija, Assist. Ph.D Student Dan Cristian; Abrudan, … - In: Revista Tinerilor Economisti (The Young Economists Journal) 1 (2009) 13S, pp. 85-96
Each of the classical marketing mix policies get specific meanings and characteristics in retail. Some of the authors suggest their accurate transposition in retail, meanwhile others highlight those elements derivate from the service marketing mix. There is also the tendency of outlining the...