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~person:"Anggadwita, Grisna"
~person:"Peretti, Paola"
~person:"Roy, Subhadip"
~subject:"Brand image"
~subject:"Dienstleistungssektor"
~subject:"Family business"
~subject:"Qualitative Methode"
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conceptual model
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Anggadwita, Grisna
Peretti, Paola
Roy, Subhadip
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3
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Ko, Yong Jae
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Suess, Julia
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Chalis, Spyridon
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ECONIS (ZBW)
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1
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
Saved in:
2
Is "proof" the eighth "P" of service? : a
conceptual
model
and propositions
Moorthi, Y. L. R.
;
Roy, Subhadip
- In:
Services marketing quarterly
38
(
2017
)
4
,
pp. 213-225
Persistent link: https://www.econbiz.de/10011798684
Saved in:
3
Models and strategies of family businesses internationalization : a conceptual framework and future research directions
Rexhepi, Gadaf
;
Ramadani, Veland
;
Rahdari, Amir Hossein
; …
- In:
Review of international business and strategy
27
(
2017
)
2
,
pp. 248-260
Persistent link: https://www.econbiz.de/10011771277
Saved in:
4
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
5
The emerged trends in consumers' co-creation : a conceptual framework for extending or creating the brand
Paul, Soumi
;
Peretti, Paola
;
Datta, Saroj Kumar
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011610695
Saved in:
6
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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