//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Angle, Justin W."
~source:"econis"
~subject:"Advertising planning"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Vertikales Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising planning
Consumer behaviour
Brand extension
1
Brand image
1
Konsumentenverhalten
1
Markenimage
1
Markentransfer
1
Marketing cooperation
1
Marketingkooperation
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Angle, Justin W.
Baxter, Stacey M.
2
Huber, Frank
2
Ilicic, Jasmina
2
Regier, Stefanie
2
Rinino, Maxime
2
Abratt, Russell
1
Albert, Noel
1
Ambroise, Laure
1
Anders, Sven
1
Arnita, Devi
1
Baghi, Ilaria
1
Birdwhistell, Mark
1
Boush, David M.
1
Britt, Jason
1
Brockhoff, Alexandra
1
Charlton, Nathalie
1
Chen, Chien-Wei
1
Claes, Roswitha
1
Claypool, Joe O.
1
Cohen, Justin
1
Consolación-Segura, Carolina
1
Cui, Annie Peng
1
Cunha, Marcus
1
Dienel, Wolfram
1
Esch, Franz-Rudolf
1
Faulkner, Margaret
1
Faust, Ulrike
1
Forehand, Mark R.
1
Forsythe, Sandra
1
Funk, Thomas
1
Gabrielli, Veronica
1
Goerdt, Thomas
1
Gombeski, William R.
1
Gräff, Axel
1
Ho, Han-Chiang
1
Hoff, Klaus
1
Huertas-García, Rubén
1
Jones, Scott A.
1
Karpf, Michael
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Riding coattails : when co-branding helps versus hurts less-known brands
Cunha, Marcus
;
Forehand, Mark R.
;
Angle, Justin W.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1284-1300
Persistent link: https://www.econbiz.de/10010490116
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->