Angst, Corey M.; Agarwal, Ritu - 2012
concern that consumer privacy issues may impede its diffusion. In this study, we pose the question: can individuals be … digitized even in the presence of significant privacy concerns? To investigate this question, we integrate an individual …'s Concern For Information Privacy (CFIP) with the Elaboration Likelihood Model (ELM) to examine attitude change and likelihood …