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~person:"Anisimova, Tatiana"
~person:"Becker, Tilman"
~person:"Rajagopal"
~subject:"Brand management"
~type:"article"
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Aligning company and dealer perspectives in corporate branding : implications for dealer satisfaction and commitment
Anisimova, Tatiana
;
Mavondo, Felix
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10010343524
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