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~person:"Anisimova, Tatiana"
~person:"Becker, Tilman"
~person:"Rajagopal"
~subject:"Lieferantenmanagement"
~type:"article"
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Lieferantenmanagement
Automotive services industry
3
Kfz-Gewerbe
3
Supplier relationship management
3
Customer satisfaction
2
Kundenzufriedenheit
2
Agricultural machinery industry
1
B-to-B-Marketing
1
B2B branding
1
Brand architecture
1
Brand management
1
Business-to-business marketing
1
Customer service
1
Customer value
1
Deutschland
1
Distribution channel
1
Germany
1
Kundenservice
1
Kundenwert
1
Landmaschinenbau
1
Markenarchitektur
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Markenführung
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Marketing
1
Mexico
1
Mexiko
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Profile Deviation
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Tractor
1
Traktor
1
Vertriebsweg
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business marketing
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corporate branding
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dealer satisfaction and commitment
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distribution channels
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industrial marketing
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manufacturer-dealer misalignment
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Anisimova, Tatiana
Becker, Tilman
Rajagopal
Decker, Alexander
2
Mallad, Heike
2
Angerer, Thomas
1
Bučiūnienė, Ilona
1
Diez, Willi
1
Garicano, Luis
1
Grohs, Reinhard
1
Göttgens, Olaf
1
Kaplan, Steven N.
1
Lafontaine, Francine
1
Lai, Chi-Shiun
1
Leisch, Michaela
1
Mavondo, Felix
1
Meinig, Wolfgang
1
Nadin, Giancarlo
1
Nariu, Tatsuhiko
1
Noh, Jungsik
1
Oh, Sejo
1
Reers, Jürgen
1
Ren, Xingyao
1
Sakalas, Algimantas
1
Scott Morton, Fiona
1
Smend, Percy
1
Staus, Alexander
1
Torii, Akio
1
Wagner, Udo
1
Weimer, Stefanie
1
Škudienė, Vida
1
Žvirelienė, Renata
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International journal of services and operations management
1
Journal of business-to-business marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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Aligning company and dealer perspectives in corporate branding : implications for dealer satisfaction and commitment
Anisimova, Tatiana
;
Mavondo, Felix
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10010343524
Saved in:
2
Attributes of overall satisfaction of agricultural machinery dealers using a three-factor model
Staus, Alexander
;
Becker, Tilman
- In:
The journal of business & industrial marketing
27
(
2012
)
8
,
pp. 635-643
Persistent link: https://www.econbiz.de/10009672441
Saved in:
3
Effects of customer services efficiency and market effectiveness on dealer performance
Rajagopal
- In:
International journal of services and operations management
5
(
2009
)
5
,
pp. 575-594
Persistent link: https://www.econbiz.de/10003884853
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