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~person:"Anisimova, Tatiana"
~person:"Becker, Tilman"
~person:"Rajagopal"
~type:"article"
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Automotive services industry
3
Kfz-Gewerbe
3
Lieferantenmanagement
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Supplier relationship management
3
Customer satisfaction
2
Kundenzufriedenheit
2
Agricultural machinery industry
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B-to-B-Marketing
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Brand architecture
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dealer satisfaction and commitment
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manufacturer-dealer misalignment
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Anisimova, Tatiana
Becker, Tilman
Rajagopal
Diez, Willi
5
Freyssenet, Michel
5
Silva-Risso, Jorge M.
5
Herrmann, Andreas
4
Huber, Frank
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Arruñada, Benito
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Decker, Alexander
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Garicano, Luis
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Mallad, Heike
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Meinig, Wolfgang
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Schneider, Henry S.
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Scott Morton, Fiona
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Stratmann, Uwe
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Zettelmeyer, Florian
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Bellou, Victoria
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Bräunl, Manfred
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Busse, Meghan R.
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Dasgupta, Srabana
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Fischer, Marc
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Gelbrich, Katja
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Godfrey, Andrea
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Heller, Daniel Arturo
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Imai, Noriyuki
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Karande, Kiran
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Kuruzovich, Jason
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Lam, Long W.
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Luethge, Denise J.
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International journal of services and operations management
1
Journal of business-to-business marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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Aligning company and dealer perspectives in corporate branding : implications for dealer satisfaction and commitment
Anisimova, Tatiana
;
Mavondo, Felix
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10010343524
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2
Attributes of overall satisfaction of agricultural machinery dealers using a three-factor model
Staus, Alexander
;
Becker, Tilman
- In:
The journal of business & industrial marketing
27
(
2012
)
8
,
pp. 635-643
Persistent link: https://www.econbiz.de/10009672441
Saved in:
3
Effects of customer services efficiency and market effectiveness on dealer performance
Rajagopal
- In:
International journal of services and operations management
5
(
2009
)
5
,
pp. 575-594
Persistent link: https://www.econbiz.de/10003884853
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