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~person:"Anisimova, Tatiana"
~person:"Becker, Tilman"
~subject:"Supplier relationship management"
~type:"article"
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Supplier relationship management
Automotive services industry
2
Customer satisfaction
2
Kfz-Gewerbe
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Kundenzufriedenheit
2
Lieferantenmanagement
2
Agricultural machinery industry
1
B-to-B-Marketing
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B2B branding
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Brand architecture
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Brand management
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Business-to-business marketing
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Deutschland
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Distribution channel
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Germany
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Landmaschinenbau
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Markenarchitektur
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Markenführung
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Profile Deviation
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Tractor
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Traktor
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Vertriebsweg
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business marketing
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corporate branding
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dealer satisfaction and commitment
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distribution channels
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industrial marketing
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manufacturer-dealer misalignment
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Anisimova, Tatiana
Becker, Tilman
Decker, Alexander
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Mallad, Heike
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Kaplan, Steven N.
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Journal of business-to-business marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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Aligning company and dealer perspectives in corporate branding : implications for dealer satisfaction and commitment
Anisimova, Tatiana
;
Mavondo, Felix
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10010343524
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2
Attributes of overall satisfaction of agricultural machinery dealers using a three-factor model
Staus, Alexander
;
Becker, Tilman
- In:
The journal of business & industrial marketing
27
(
2012
)
8
,
pp. 635-643
Persistent link: https://www.econbiz.de/10009672441
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