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~person:"Anisimova, Tatiana"
~person:"Grohs, Reinhard"
~person:"Rajagopal"
~subject:"Brand management"
~subject:"Supplier relationship management"
~subject:"business marketing"
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Brand management
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Automotive services industry
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Anisimova, Tatiana
Grohs, Reinhard
Rajagopal
Garicano, Luis
5
Kaplan, Steven N.
5
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4
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3
Meinig, Wolfgang
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International journal of services and operations management
1
Journal of business-to-business marketing
1
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
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ECONIS (ZBW)
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Aligning company and dealer perspectives in corporate branding : implications for dealer satisfaction and commitment
Anisimova, Tatiana
;
Mavondo, Felix
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10010343524
Saved in:
2
Effects of customer services efficiency and market effectiveness on dealer performance
Rajagopal
- In:
International journal of services and operations management
5
(
2009
)
5
,
pp. 575-594
Persistent link: https://www.econbiz.de/10003884853
Saved in:
3
Zur Entwicklung der Beziehungen zwischen Hersteller und Handel auf dem Neuwagenmarkt
Wagner, Udo
;
Grohs, Reinhard
;
Leisch, Michaela
- In:
Marktstrategische Veränderungen in der …
,
(pp. 251-264)
.
2003
Persistent link: https://www.econbiz.de/10001793606
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