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~person:"Anisimova, Tatiana"
~person:"Rajagopal"
~subject:"Brand management"
~subject:"Kundenzufriedenheit"
~subject:"Supplier relationship management"
~subject:"business marketing"
~subject:"corporate branding"
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Brand management
Kundenzufriedenheit
Supplier relationship management
business marketing
corporate branding
Automotive services industry
2
Kfz-Gewerbe
2
Lieferantenmanagement
2
B-to-B-Marketing
1
B2B branding
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Brand architecture
1
Business-to-business marketing
1
Customer satisfaction
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Customer service
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Customer value
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Distribution channel
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Kundenservice
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Kundenwert
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Markenarchitektur
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Markenführung
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Marketing
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Mexico
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Mexiko
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Profile Deviation
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Vertriebsweg
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dealer satisfaction and commitment
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distribution channels
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industrial marketing
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manufacturer-dealer misalignment
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Anisimova, Tatiana
Rajagopal
Garicano, Luis
5
Kaplan, Steven N.
5
Mallad, Heike
4
Decker, Alexander
3
Meinig, Wolfgang
3
Roßmann, Patrick
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Bodensteiner, Klaus
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Dholakia, Utpal M.
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Diez, Willi
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Hartleb, Vivian
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Leuteritz, Anja
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Singh, Siddharth S.
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Abad, Rasoul Gholizadeh Shoghl
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Bagodi, Virupaxi
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Deb, Rajat
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International journal of services and operations management
1
Journal of business-to-business marketing
1
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ECONIS (ZBW)
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Aligning company and dealer perspectives in corporate branding : implications for dealer satisfaction and commitment
Anisimova, Tatiana
;
Mavondo, Felix
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10010343524
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2
Effects of customer services efficiency and market effectiveness on dealer performance
Rajagopal
- In:
International journal of services and operations management
5
(
2009
)
5
,
pp. 575-594
Persistent link: https://www.econbiz.de/10003884853
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