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~person:"Ansari, Fahimeh"
~person:"Ghantous, Nabil"
~subject:"Brand image"
~subject:"Hochschule"
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Physicians' brand personality : building brand personality scale
Shafiee, Reza
;
Ansari, Fahimeh
;
Mahjob, Hossein
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012801855
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The impact of services brand personality on consumer-brand relationship quality
Ghantous, Nabil
- In:
Services marketing quarterly
37
(
2016
)
3
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011537855
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