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~person:"Anselmsson, Johan"
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Brand management
8
Markenführung
8
Brand image
7
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4
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4
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3
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2000-2004
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Anselmsson, Johan
Esch, Franz-Rudolf
140
Burmann, Christoph
128
Baumgarth, Carsten
99
Melewar, T. C.
76
Meffert, Heribert
66
Tomczak, Torsten
64
Huber, Frank
61
Keller, Kevin Lane
59
Bruhn, Manfred
57
Kleinaltenkamp, Michael
51
Ahlert, Dieter
48
Balmer, John M. T.
45
Backhaus, Klaus
44
De Chernatony, Leslie
44
Wiedmann, Klaus-Peter
41
Schmidt, Holger J.
40
Loureiro, Sandra Maria Correia
39
Bang, Nguyen
38
Kernstock, Joachim
38
Bauer, Hans H.
37
Merrilees, Bill
37
Phau, Ian
37
Foroudi, Pantea
34
Fournier, Susan
33
Ind, Nicholas
33
Sattler, Henrik
32
Uggla, Henrik
32
Christodoulides, George
31
Herrmann, Andreas
30
Gupta, Suraksha
29
Guzman, Francisco
29
Romaniuk, Jenni
29
Strebinger, Andreas
28
Cova, Bernard
27
Ko, Eunju
27
Kreutzer, Ralf T.
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
27
Vrontis, Demetris
27
Völckner, Franziska
27
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Journal of retailing and consumer services
2
European journal of marketing : EJM
1
Journal of marketing communications
1
Journal of marketing management : MM
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
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1
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
2
An integrated retailer image and brand equity framework : re-examining, extending, and restructuring retailer brand equity
Anselmsson, Johan
;
Burt, Steven
;
Tunca, Burak
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 194-203
Persistent link: https://www.econbiz.de/10011743247
Saved in:
3
Customer-based brand equity and human resource management image : do retail customers really care about HRM and the employer brand?
Anselmsson, Johan
;
Bondesson, Niklas
;
Melin, Frans
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1185-1208
Persistent link: https://www.econbiz.de/10011608892
Saved in:
4
Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
Saved in:
5
Brand image and customers' willingness to pay a price premium for food brands
Anselmsson, Johan
;
Bondesson, Niklas Vestman
;
Johansson, Ulf
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10010384250
Saved in:
6
Manufacturer brands versus private brands : Hoch's strategic framework and the Swedish food retail sector
Anselmsson, Johan
;
Johansson, Ulf
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 186-212
Persistent link: https://www.econbiz.de/10010367006
Saved in:
7
Retailer brands and the impact on innovativeness in the grocery market
Anselmsson, Johan
;
Johansson, Ulf
- In:
Journal of marketing management : MM
25
(
2009
)
1/2
,
pp. 75-95
Persistent link: https://www.econbiz.de/10003831009
Saved in:
8
The battle of brands in the Swedish market for consumer packaged food : a cross-category examination of brand preference and liking
Anselmsson, Johan
;
Johansson, Ulf
;
Persson, Niklas
- In:
The journal of brand management : an international journal
16
(
2008/09
)
1/2
,
pp. 63-79
Persistent link: https://www.econbiz.de/10003763484
Saved in:
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