Antoñanzas Villar, Fernando; Rodríguez-Ibeas, Roberto - In: Health economics review 1 (2011) 4, pp. 1-8
they market when they face consumers who care about the healthy/unhealthy attributes of the product but incur in emotional …/health costs when the food they consume has unhealthy attributes. We consider a two-stage game. In the first stage, one of the … firms chooses the unhealthy content of its product. In the second stage, both firms simultaneously decide their prices. We …