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~person:"Apéria, Tony"
~subject:"Brand loyalty"
~subject:"Brand management"
~subject:"Erfolgsfaktor"
~subject:"Theorie"
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Strategic brand management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2012
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2. ed.
Persistent link: https://www.econbiz.de/10009406955
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Strategic brand management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003679802
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