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~person:"Apaolaza, Vanessa"
~person:"Barn, Sukhbinder S."
~person:"Smit, Edith G."
~subject:"Social web"
~type_genre:"Conference paper"
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Social web
Social Web
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social media
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Apaolaza, Vanessa
Barn, Sukhbinder S.
Smit, Edith G.
Carley, Kathleen M.
3
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2
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International journal of advertising : the quarterly review of marketing communications
2
Bridging the gap between advertising academia and practice
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
4
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1
The relationship between gratifications from social networking site use and adolescents' brand interactions
Apaolaza, Vanessa
;
Hartmann, Patrick
;
He, Jiaxun
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 29-41)
.
2017
Persistent link: https://www.econbiz.de/10011539962
Saved in:
2
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
3
Insight into everyday media use with multiple screens
Segijn, Claire M.
;
Voorveld, Hilde
;
Vandeberg, Lisa
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 779-797
Persistent link: https://www.econbiz.de/10011799724
Saved in:
4
"Tweet dreams are made of this, who are we to disagree?" : adventures in a #Brave New
World
of #tweets, #Twitter, #student engagement and #excitement with #learning
Barn, Sukhbinder S.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 965-986
Persistent link: https://www.econbiz.de/10011612537
Saved in:
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