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~person:"Apaolaza, Vanessa"
~person:"Barn, Sukhbinder S."
~type_genre:"Conference paper"
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Apaolaza, Vanessa
Barn, Sukhbinder S.
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Bridging the gap between advertising academia and practice
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Journal of marketing management : MM
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The relationship between gratifications from social networking site use and adolescents' brand interactions
Apaolaza, Vanessa
;
Hartmann, Patrick
;
He, Jiaxun
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 29-41)
.
2017
Persistent link: https://www.econbiz.de/10011539962
Saved in:
2
"Tweet dreams are made of this, who are we to disagree?" : adventures in a #Brave New
World
of #tweets, #Twitter, #student engagement and #excitement with #learning
Barn, Sukhbinder S.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 965-986
Persistent link: https://www.econbiz.de/10011612537
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