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~person:"Apel, Juliane"
~subject:"Entrepreneurship approach"
~subject:"Kreativität"
~subject:"Werbewirkung"
~subject:"Werbung"
~type_genre:"Bibliography included"
~type_genre:"Case study"
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Partizipative Werbekommunikation : zur Entstehung und Typologisierung kreativer Beteiligungsformen von Konsumenten an der Werbekommunikation
Apel, Juliane
-
2018
Persistent link: https://www.econbiz.de/10011866597
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