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~person:"Appiah, Dominic"
~person:"Bailey, Ainsworth Anthony"
~person:"Tafesse, Wondwesen"
~subject:"Viral marketing"
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Viral marketing
Consumer behaviour
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Virales Marketing
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2
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Analysis of variance
1
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1
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Brand
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Brand loyalty
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Brand management
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Brand switching
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Consumer engagement
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Consumer satisfaction
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Creators
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Customer engagement behavior
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Customer integration
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Identity theory
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Influencer marketing
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Kundenintegration
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Appiah, Dominic
Bailey, Ainsworth Anthony
Tafesse, Wondwesen
Dwivedi, Yogesh Kumar
5
Rana, Nripendra P.
4
Septianto, Felix
3
Abbasi, Amir Zaib
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Akram, Umair
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Augusto, Mário Gomes
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Content creators' participation in the creator economy : examining the effect of creators' content sharing frequency on user engagement behavior on digital platforms
Tafesse, Wondwesen
;
Dayan, Mumin
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303336
Saved in:
2
Followers' engagement with instagram influencers : the role of influencers' content and engagement strategy
Tafesse, Wondwesen
;
Wood, Bronwyn P.
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012431126
Saved in:
3
Modeling consumer engagement on social networking sites : roles of attitudinal and motivational factors
Bailey, Ainsworth Anthony
;
Bonifield, Carolyn M.
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012433337
Saved in:
4
Building resistance to brand switching during disruptions in a competitive market
Appiah, Dominic
;
Howell, Kerry E.
;
Ozuem, Wilson
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 249-257
Persistent link: https://www.econbiz.de/10012114158
Saved in:
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