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~person:"Appiah, Dominic"
~person:"Bailey, Ainsworth Anthony"
~subject:"Viral marketing"
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Viral marketing
Consumer behaviour
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Social Web
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Virales Marketing
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Analysis of variance
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Attitudes
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Beziehungsmarketing
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Brand
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Brand loyalty
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Brand management
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Brand switching
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Consumer engagement
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Consumer satisfaction
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Customer satisfaction
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Einzelhandelspreis
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GOSIP
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Identity theory
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Lateinamerika
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Latin America
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Low-cost strategy
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Markenartikel
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Markenführung
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Markentreue
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Market disruption
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Niedrigpreisstrategie
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Personality psychology
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Persönlichkeitspsychologie
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Relationship marketing
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Retail price
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Self-concept
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Smartphones
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Social facilitation experience
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Social networking sites
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TAM
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Varianzanalyse
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Word-of-mouth
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Appiah, Dominic
Bailey, Ainsworth Anthony
Dwivedi, Yogesh Kumar
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Rana, Nripendra P.
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Akram, Umair
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Journal of retailing and consumer services
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Modeling consumer engagement on social networking sites : roles of attitudinal and motivational factors
Bailey, Ainsworth Anthony
;
Bonifield, Carolyn M.
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012433337
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2
Building resistance to brand switching during disruptions in a competitive market
Appiah, Dominic
;
Howell, Kerry E.
;
Ozuem, Wilson
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 249-257
Persistent link: https://www.econbiz.de/10012114158
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