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~person:"Aragonés, Enriqueta"
~person:"Enschot, Renske van"
~person:"Green, Sandy Edward"
~type_genre:"Article in journal"
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Aragonés, Enriqueta
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The occurrence and effects of verbal and visual anchoring of tropes on the perceived comprehensibility and liking of TV commercials
Enschot, Renske van
;
Hoeken, Hans
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10010503341
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2
Rhetoric and analogies
Aragonés, Enriqueta
;
Gilboa, Itzhak
;
Postlewaite, Andrew
; …
- In:
Research in economics : an international review of economics
68
(
2014
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10010465876
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3
Suspended in self-spun webs of significance : a rhetorical model of institutionalization and institutionally embedded agency
Green, Sandy Edward
;
Li, Yuan
;
Nohria, Nitin
- In:
Academy of Management journal : AMJ
52
(
2009
)
1
,
pp. 11-36
Persistent link: https://www.econbiz.de/10003816020
Saved in:
4
Institutional field dynamics and the competition between institutional logics : the role of rhetoric in the evolving control of the modern corporation
Green, Sandy Edward
;
Babb, Marin
;
Alpaslan, C. Murat
- In:
Management communication quarterly
22
(
2008/09
)
1
,
pp. 40-73
Persistent link: https://www.econbiz.de/10003757039
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