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~person:"Aragonés, Enriqueta"
~person:"Enschot, Renske van"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
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Aragonés, Enriqueta
Enschot, Renske van
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The occurrence and effects of verbal and visual anchoring of tropes on the perceived comprehensibility and liking of TV commercials
Enschot, Renske van
;
Hoeken, Hans
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10010503341
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2
Rhetoric and analogies
Aragonés, Enriqueta
;
Gilboa, Itzhak
;
Postlewaite, Andrew
; …
- In:
Research in economics : an international review of economics
68
(
2014
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10010465876
Saved in:
3
Rhetoric and analogies
Aragonés, Enriqueta
;
Gilboa, Itzhak
;
Postlewaite, Andrew
; …
-
2013
Persistent link: https://www.econbiz.de/10010376070
Saved in:
4
Rhetoric and analogies
Aragonés, Enriqueta
;
Gilboa, Itzhak
;
Postlewaite, Andrew
; …
-
2013
Persistent link: https://www.econbiz.de/10010387486
Saved in:
5
Rhetoric and analogies
Aragonés, Enriqueta
(
contributor
); …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001584663
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