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~person:"Aramoon, Vahid"
~person:"Mengüç, Bülent"
~subject:"Kundenzufriedenheit"
~subject:"Marketingmanagement"
~subject:"Service industry"
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Kundenzufriedenheit
Marketingmanagement
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3
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Customer integration
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customer participation
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burnout
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customer empowerment
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customer orientation
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customer participation intention
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customer participation quality
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customer participation variation
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customer perceived value
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Aramoon, Vahid
Mengüç, Bülent
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5
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5
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3
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Journal of marketing research
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Market : review for marketing theory and practice
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ECONIS (ZBW)
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1
Customer
participation
variation and its impact on customer service performance : underlying process and boundary conditions
Mengüç, Bülent
;
Auh, Seigyoung
;
Wang, Fatima
- In:
Journal of service research
23
(
2020
)
3
,
pp. 299-320
Persistent link: https://www.econbiz.de/10012265762
Saved in:
2
Effect of the Social Media Marketing Strategy on
Customer
Participation
Intention in Light of the Mediating Role of Customer Perceived Value
Bazrkar, Ardeshir
;
Hajimohammadi, Mohammad
;
Aramoon, Erfan
- In:
Market : review for marketing theory and practice
33
(
2021
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10012653345
Saved in:
3
When does
customer
participation
matter? : an empirical investigation of the role of customer empowerment in the
customer
participation
-performance link
Auh, Seigyoung
;
Mengüç, Bülent
;
Katsikeas, Constantine S.
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1012-1033
Persistent link: https://www.econbiz.de/10012177796
Saved in:
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