Farahani, Maryam Ghiasabadi; Shababi, Hooman; Ashtiani, … - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 2, pp. 208-219
Manuscript type: Research paper. Research Aims: This study seeks to investigate the effect of visual and functional criteria on packaging and consumer expectations towards the packaging elements of dairy products for children. Design/methodology/approach: For this purpose a sample containing 334...