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~person:"Arbore, Alessandro"
~person:"Burke, Paul F."
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
~type_genre:"Glossar enthalten"
~type_genre:"Working Paper"
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Arbore, Alessandro
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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The impact of trial on technology adoption : the case of mobile TV
Soscia, Isabella
;
Arbore, Alessandro
;
Hofacker, Charles F.
- In:
Journal of research in interactive marketing : …
5
(
2011
)
2/3
,
pp. 226-238
Persistent link: https://www.econbiz.de/10009389581
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2
Do social product features have value to consumers?
Auger, Pat
;
Devinney, Timothy Michael
;
Louviere, Jordan J.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 183-191
Persistent link: https://www.econbiz.de/10003809034
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