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~person:"Areiza-Padilla, Jose Andres"
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Areiza-Padilla, Jose Andres
Diamantopoulos, Adamantios
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Consequences of xenocentrism and ethnocentrism on brand image of Starbucks : moderating effects of national culture and perceived brand
globalness
between Colombia and Spain
Areiza-Padilla, Jose Andres
;
Cervera-Taulet, Amparo
- In:
Cross cultural & strategic management
30
(
2023
)
2
,
pp. 348-374
Persistent link: https://www.econbiz.de/10014317041
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