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~person:"Argila Irurita, Ana Maria"
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Argila Irurita, Ana Maria
Kitchen, Philip J.
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Roles and implications of marketing communications in retail settings : a systematic review
Girotto, Michele
;
Solé Moro, Mª Luisa
;
Argila …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 173-199)
.
2022
Persistent link: https://www.econbiz.de/10013281299
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