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~person:"Argila-Irurita, Ana"
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Argila-Irurita, Ana
Kuchler, Theresa
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International journal of technology marketing : IJTMkt
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Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
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