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Tipping the scale : the role of discriminability in conjoint analysis
Aribarg, Anocha
;
Burson, Katherine A.
;
Larrick, Richard P.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 279-292
Persistent link: https://www.econbiz.de/10011697363
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