Arli, Denni; Nguyen, Tuyet-Mai; Nham, Phong Tuan - In: Journal of Consumer Marketing 38 (2021) 5, pp. 525-539
Purpose: There is a perception that non-religious consumers are less ethical than religious consumers. Studies found prejudices against atheists around the world and assumed that those who committed unethical behavior were more likely to be atheists. Hence, first, the purpose of this study is...