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~person:"Armenakyan, Anahit"
~person:"Gemeinder, Kai"
~person:"Séguin, Benoit"
~subject:"1998-2006"
~subject:"China"
~subject:"Kanada"
~subject:"Leadership style"
~subject:"Markenimage"
~subject:"Profisport"
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Search: subject_exact:"Großveranstaltung"
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1998-2006
China
Kanada
Leadership style
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Großveranstaltung
11
Sport
5
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5
Sports
5
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4
Sports marketing
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Armenakyan, Anahit
Gemeinder, Kai
Séguin, Benoit
Nadeau, John
5
O'Reilly, Norm
5
Heslop, Louise A.
4
Parent, Milena M.
4
Baade, Robert A.
3
Liu, Dongfeng
3
Matheson, Victor A.
3
Birkendorf, Tobias
2
Breiter Terry, Deborah
2
Choi, J. Andrew
2
Czech, Michaela
2
Dreyer, Axel
2
Fairley, Sheranne
2
Falter, Jean-Marc
2
Ferreira, Luciana Brandão
2
Firgo, Matthias
2
Garay Tamajón, Luis Alfonso
2
Giraldi, Janaina de Moura Engracia
2
Hahm, Jeeyeon
2
Kim, Jeeyoon
2
Krüger, Arnd
2
Li, Mimi
2
McGuire, Donna
2
Nitschke, Axel
2
Preuß, Holger
2
Pérignon, Christophe
2
Schwetz, Wilfried
2
Scoppa, Vincenzo
2
Sharma, Abhinav
2
Stephenson, E. Frank
2
Tasci, Asli DA
2
Teare, Georgia
2
Vercruysse, Olivier
2
Wagner, Gert G.
2
Wang, Xiaomin
2
Xing, Xiaoyan
2
Zhang, James J.
2
Abuzayed, Bana
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Asian business & management
1
Corporate reputation review : an international journal
1
International journal of sport management and marketing : IJSMM
1
Sport management review
1
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ECONIS (ZBW)
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1
Sport mega-events and tourism : contrasting the influence of host country and event
O'Reilly, Norm
;
Armenakyan, Anahit
;
Lu, Irene R. R.
; …
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 280-296
Persistent link: https://www.econbiz.de/10011642025
Saved in:
2
Mega-event and country co-branding : image shifts, transfers and reputational impacts
Heslop, Louise A.
;
Nadeau, John
;
O'Reilly, Norm
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 7-33
Persistent link: https://www.econbiz.de/10009741997
Saved in:
3
Understanding leadership in major sporting events : the case of the 2005 World Aquatics Championships
Parent, Milena M.
;
Olver, Denise
;
Séguin, Benoit
- In:
Sport management review
12
(
2009
)
3
,
pp. 167-184
Persistent link: https://www.econbiz.de/10003913573
Saved in:
4
Ambush marketing in China : counterbalancing Olympic sponsorship efforts
Preuß, Holger
;
Gemeinder, Kai
;
Séguin, Benoit
- In:
Asian business & management
7
(
2008
)
2
,
pp. 243-263
Persistent link: https://www.econbiz.de/10003715601
Saved in:
5
Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm
;
Lyberger, Mark R.
;
McCarthy, Larry M.
; …
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
Saved in:
6
Toward a model of brand creation for international large-scale sporting events : the impact of leadership, context, and nature of the event
Parent, Milena M.
;
Séguin, Benoit
- In:
Journal of sport management : the official journal of …
22
(
2008
)
5
,
pp. 526-549
Persistent link: https://www.econbiz.de/10003760600
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