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~person:"Armstrong, Gary"
~person:"Backhaus, Klaus"
~person:"Perreault, William D."
~subject:"Industrial goods"
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Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
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ECONIS (ZBW)
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Industriegütermarketing : bewährte Erkenntnisse und innovative Perspektiven
Backhaus, Klaus
;
Voeth, Markus
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 501-522)
.
2005
Persistent link: https://www.econbiz.de/10003251354
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Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
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