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~person:"Armstrong, Gary"
~person:"Belz, Christian"
~person:"Pepels, Werner"
~person:"Schultz, Don E."
~person:"Sheth, Jagdish N."
~subject:"Aufsatzsammlung"
~subject:"Marketingmanagement"
~type:"article"
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Aufsatzsammlung
Marketingmanagement
Marketing management
44
Beziehungsmarketing
41
Relationship marketing
41
Brand management
23
Consumer behaviour
23
Konsumentenverhalten
23
Markenführung
23
B-to-B-Marketing
16
Business-to-business marketing
16
Lieferantenmanagement
16
Supplier relationship management
16
Marketing
11
Physical distribution
10
Vertrieb
10
Selling
9
Verkauf
9
Customer service
8
Emerging economies
8
Kundenservice
8
Schwellenländer
8
Customer satisfaction
7
Dienstleistungsqualität
7
Kundenzufriedenheit
7
Service quality
7
Strategic management
7
Strategisches Management
7
Brand image
6
Customer value
6
Kundenwert
6
Markenimage
6
Marketing theory
6
Marketingtheorie
6
Brand
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Markenartikel
5
Measurement
5
Product management
5
Produktmanagement
5
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Undetermined
10
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Book / Working Paper
125
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26
Aufsatz in Zeitschrift
26
Aufsatz im Buch
15
Book section
15
Language
All
English
31
German
13
Author
All
Armstrong, Gary
Belz, Christian
Pepels, Werner
Schultz, Don E.
Sheth, Jagdish N.
Kumar, V.
30
Bruhn, Manfred
26
Vrontis, Demetris
26
Homburg, Christian
23
O'Cass, Aron
23
Meffert, Heribert
21
Kitchen, Philip J.
20
Morgan, Neil A.
20
Melewar, T. C.
19
Balmer, John M. T.
17
Bauer, Hans H.
17
Calantone, Roger J.
17
Brettel, Malte
16
Esch, Franz-Rudolf
16
Pitt, Leyland F.
16
Yan, Ruiliang
16
Di Benedetto, C. Anthony
15
Gierl, Heribert
15
Gilmore, Audrey
15
Hunt, Shelby D.
15
Varadarajan, Rajan
15
Wiedmann, Klaus-Peter
15
Foroudi, Pantea
14
Lindgreen, Adam
14
Thrassou, Alkis
14
Carpenter, Gregory S.
13
Diller, Hermann
13
Hult, G. Tomas M.
13
Morgan, Robert
13
Palmatier, Robert W.
13
Blankson, Charles
12
Dekimpe, Marnik G.
12
Dibb, Sally
12
Jaworski, Bernard J.
12
Ngo, Liem Viet
12
Shankar, Venkatesh
12
Engelen, Andreas
11
Hanssens, Dominique M.
11
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Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
4
Journal of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising research
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
AMS review : official publication of the Academy of Marketing Science
1
Advertising theory
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Handbook of business-to-business marketing
1
Handbook of relationship marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
Instrumente zur Gestaltung von After Sales Services
1
Integrated brand marketing and measuring returns
1
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Managing customer relationships : a strategic framework
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing theory
1
Organizations and markets in emerging economies
1
Policy and marketing strategies for digital media
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Scenarios in marketing : from vision to decision
1
Swiss journal of economics and statistics
1
The future of marketing : critical 21st century perspectives
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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Source
All
ECONIS (ZBW)
44
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44
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1
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
2
Post-pandemic marketing : when the peripheral becomes the core
Sheth, Jagdish N.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10012880159
Saved in:
3
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
4
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
5
Organisation und Spezialisierung für ein innovatives Marketing
Belz, Christian
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 363-399)
.
2007
Persistent link: https://www.econbiz.de/10003507306
Saved in:
6
IMC in digitally-empowering contexts : the emerging role of negotiated brands
Vollero, Agostino
;
Schultz, Don E.
;
Siano, Alfonso
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 428-449
Persistent link: https://www.econbiz.de/10012200270
Saved in:
7
Mehr Einfluss des Marketing
Belz, Christian
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 437-444)
.
2007
Persistent link: https://www.econbiz.de/10003507331
Saved in:
8
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
9
Marketing communications with networked consumers and negotiated relationships
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Policy and marketing strategies for digital media
,
(pp. 233-245)
.
2014
Persistent link: https://www.econbiz.de/10010369862
Saved in:
10
Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 197-198
Persistent link: https://www.econbiz.de/10008934057
Saved in:
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