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~person:"Armstrong, Gary"
~person:"Belz, Christian"
~person:"Pepels, Werner"
~person:"Sheth, Jagdish N."
~subject:"Aufsatzsammlung"
~subject:"Innovation"
~subject:"Marketingmanagement"
~type:"article"
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Aufsatzsammlung
Innovation
Marketingmanagement
Beziehungsmarketing
31
Relationship marketing
31
Marketing management
26
Lieferantenmanagement
15
Supplier relationship management
15
B-to-B-Marketing
14
Business-to-business marketing
14
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
10
Markenführung
10
Marketing
10
Physical distribution
10
Vertrieb
10
Selling
9
Verkauf
9
Customer service
8
Kundenservice
8
Customer satisfaction
7
Kundenzufriedenheit
7
Dienstleistungsqualität
6
Service quality
6
Customer value
5
Emerging economies
5
Kundenwert
5
Product management
5
Produktmanagement
5
Schwellenländer
5
Strategic management
5
Strategisches Management
5
Absatz
4
Beschwerdemanagement
4
Complaint management
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Innovation management
4
Innovationsmanagement
4
International marketing
4
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Undetermined
6
Type of publication
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Article
Book / Working Paper
127
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Aufsatz im Buch
11
Book section
11
Language
All
German
14
English
13
Author
All
Armstrong, Gary
Belz, Christian
Pepels, Werner
Sheth, Jagdish N.
Brem, Alexander
65
Kraus, Sascha
63
Audretsch, David B.
60
Vrontis, Demetris
53
Roper, Stephen
44
Malerba, Franco
42
Bouncken, Ricarda B.
41
Carayannis, Elias G.
39
Euchner, Jim
36
Fritsch, Michael
36
Messeni Petruzzelli, Antonio
36
Di Benedetto, C. Anthony
35
Chen, Jin
34
Kumar, V.
34
Gassmann, Oliver
33
Ratten, Vanessa
32
Ritala, Paavo
32
Calantone, Roger J.
31
Doloreux, David
31
O'Cass, Aron
31
Brettel, Malte
30
Homburg, Christian
30
Hippel, Eric von
29
Dell'Era, Claudio
28
Hurmelinna-Laukkanen, Pia
28
McCausland, Tammy
28
Verganti, Roberto
28
Antonelli, Cristiano
27
Bessant, John R.
27
Bruhn, Manfred
27
Link, Albert N.
27
Matzler, Kurt
26
Mazzanti, Massimiliano
26
Cantner, Uwe
25
Gobble, MaryAnne M.
25
Love, James H.
25
McKelvey, Maureen D.
25
Parida, Vinit
25
Spieth, Patrick
25
Thrassou, Alkis
25
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Published in...
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Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
5
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
AMS review : official publication of the Academy of Marketing Science
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Handbook of relationship marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
Instrumente zur Gestaltung von After Sales Services
1
Journal of business research : JBR
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing theory
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Swiss journal of economics and statistics
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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Source
All
ECONIS (ZBW)
27
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1
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10
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27
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date (oldest first)
1
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
2
Post-pandemic marketing : when the peripheral becomes the core
Sheth, Jagdish N.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10012880159
Saved in:
3
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
4
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
5
Organisation und Spezialisierung für ein innovatives Marketing
Belz, Christian
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 363-399)
.
2007
Persistent link: https://www.econbiz.de/10003507306
Saved in:
6
Mehr Einfluss des Marketing
Belz, Christian
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 437-444)
.
2007
Persistent link: https://www.econbiz.de/10003507331
Saved in:
7
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
8
Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 197-198
Persistent link: https://www.econbiz.de/10008934057
Saved in:
9
Verkaufsführung - die unterschätzte Managementaufgabe
Belz, Christian
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
3
,
pp. 12-18
Persistent link: https://www.econbiz.de/10003719225
Saved in:
10
Kommunikationsinstrumente für After Sales Services
Pepels, Werner
-
2014
Persistent link: https://www.econbiz.de/10010457850
Saved in:
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