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~person:"Armstrong, Gary"
~person:"Belz, Christian"
~person:"Pepels, Werner"
~person:"Sheth, Jagdish N."
~subject:"Aufsatzsammlung"
~subject:"Marketingmanagement"
~type:"article"
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Aufsatzsammlung
Marketingmanagement
Beziehungsmarketing
32
Relationship marketing
32
Marketing management
27
Lieferantenmanagement
17
Supplier relationship management
17
B-to-B-Marketing
15
Business-to-business marketing
15
Consumer behaviour
12
Konsumentenverhalten
12
Physical distribution
11
Vertrieb
11
Brand management
10
Markenführung
10
Marketing
10
Selling
9
Verkauf
9
Customer satisfaction
8
Customer service
8
Kundenservice
8
Kundenzufriedenheit
8
Dienstleistungsqualität
7
Service quality
7
Customer value
6
Kundenwert
6
Emerging economies
5
International marketing
5
Internationales Marketing
5
Product management
5
Produktmanagement
5
Schwellenländer
5
Strategic management
5
Strategisches Management
5
Absatz
4
Beschwerdemanagement
4
Complaint management
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Innovation
4
Innovation management
4
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Undetermined
6
Type of publication
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Article
Book / Working Paper
122
Type of publication (narrower categories)
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Article in journal
15
Aufsatz in Zeitschrift
15
Aufsatz im Buch
11
Book section
11
Language
All
German
14
English
13
Author
All
Armstrong, Gary
Belz, Christian
Pepels, Werner
Sheth, Jagdish N.
Kumar, V.
30
Bruhn, Manfred
26
Vrontis, Demetris
26
Homburg, Christian
23
O'Cass, Aron
23
Meffert, Heribert
21
Kitchen, Philip J.
20
Morgan, Neil A.
20
Melewar, T. C.
19
Schultz, Don E.
18
Balmer, John M. T.
17
Bauer, Hans H.
17
Calantone, Roger J.
17
Brettel, Malte
16
Esch, Franz-Rudolf
16
Pitt, Leyland F.
16
Yan, Ruiliang
16
Di Benedetto, C. Anthony
15
Gierl, Heribert
15
Gilmore, Audrey
15
Hunt, Shelby D.
15
Varadarajan, Rajan
15
Wiedmann, Klaus-Peter
15
Foroudi, Pantea
14
Lindgreen, Adam
14
Thrassou, Alkis
14
Carpenter, Gregory S.
13
Diller, Hermann
13
Hult, G. Tomas M.
13
Morgan, Robert
13
Palmatier, Robert W.
13
Blankson, Charles
12
Dibb, Sally
12
Jaworski, Bernard J.
12
Ngo, Liem Viet
12
Shankar, Venkatesh
12
Dekimpe, Marnik G.
11
Engelen, Andreas
11
Hinson, Robert
11
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Published in...
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Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
AMS review : official publication of the Academy of Marketing Science
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Handbook of relationship marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
Instrumente zur Gestaltung von After Sales Services
1
Journal of business research : JBR
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing theory
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Swiss journal of economics and statistics
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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Source
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ECONIS (ZBW)
27
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1
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10
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27
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date (oldest first)
1
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
2
Post-pandemic marketing : when the peripheral becomes the core
Sheth, Jagdish N.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10012880159
Saved in:
3
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
4
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
5
Organisation und Spezialisierung für ein innovatives Marketing
Belz, Christian
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 363-399)
.
2007
Persistent link: https://www.econbiz.de/10003507306
Saved in:
6
Mehr Einfluss des Marketing
Belz, Christian
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 437-444)
.
2007
Persistent link: https://www.econbiz.de/10003507331
Saved in:
7
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10009672883
Saved in:
8
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
9
Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 197-198
Persistent link: https://www.econbiz.de/10008934057
Saved in:
10
Verkaufsführung - die unterschätzte Managementaufgabe
Belz, Christian
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
3
,
pp. 12-18
Persistent link: https://www.econbiz.de/10003719225
Saved in:
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