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~person:"Armstrong, Gary"
~person:"Diller, Hermann"
~person:"Good, Darrel L."
~person:"Griese, Kai-Michael"
~subject:"Multimedia"
~type_genre:"Book section"
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Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
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Veränderungen im Marketing durch Online-Medien
Diller, Hermann
- In:
Marktorientierte Unternehmensführung : Reflexionen - …
,
(pp. 513-537)
.
1997
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