//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Armstrong, Gary"
~person:"Pepels, Werner"
~person:"Piercy, Nigel"
~subject:"Aufsatzsammlung"
~subject:"Kommunikationspolitik"
~subject:"Marketingmanagement"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: knowledge OR management
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Aufsatzsammlung
Kommunikationspolitik
Marketingmanagement
Marketing management
1
Sales-promotion
1
Selling
1
Theorie
1
Theory
1
Verkauf
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Non-commercial literature
Lehrbuch
30
Textbook
26
Glossar enthalten
11
Glossary included
11
Aufsatz im Buch
9
Book section
9
Case study
9
Fallstudie
9
Handbook
7
Handbuch
7
Article in journal
6
Aufsatz in Zeitschrift
6
Collection of articles of several authors
6
Sammelwerk
6
Aufsatzsammlung
5
Einführung
4
Fallstudiensammlung
3
Reprint
3
Nachschlagewerk
2
Reference book
2
Wörterbuch
2
Accompanied by computer file
1
Arbeitspapier
1
Collection of articles written by one author
1
Elektronischer Datenträger als Beilage
1
Graue Literatur
1
Guidebook
1
Ratgeber
1
Sammlung
1
Working Paper
1
more ...
less ...
Language
All
German
1
Author
All
Armstrong, Gary
Pepels, Werner
Piercy, Nigel
Meffert, Heribert
19
Drees, Norbert
16
Nufer, Gerd
13
Backhaus, Klaus
12
Fritz, Wolfgang
12
Kaiser, Harry M.
11
Wiedmann, Klaus-Peter
10
Albers, Sönke
9
Bauer, Hans H.
9
Huber, Frank
9
Kirchgeorg, Manfred
8
Homburg, Christian
7
Brem, E.
5
Burmann, Christoph
5
Franses, Philip Hans
5
Simon, Hermann
5
Smith, N. Craig
5
Boulding, William
4
Chandon, Pierre
4
Kay, Rosemarie
4
Kranzusch, Peter
4
Ormrod, Robert P.
4
Soberman, David A.
4
Spiller, Achim
4
Suprinovič, Olga
4
Söderlund, Magnus
4
Anderson, Kym
3
Appelmann, Eva
3
Bartling, Björn
3
Chadraba, Petr
3
Christen, Markus
3
Damania, Richard
3
Eagle, Lynne C.
3
Fehr, Ernst
3
Fok, Dennis
3
Forker, Olan D.
3
Gatignon, Hubert A.
3
Graber, Stéphane
3
Gupta, Sunil
3
Hammann, Peter
3
more ...
less ...
Published in...
All
Beiträge der Fachhochschule für Wirtschaft
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Verkaufsförderung : Versuch einer Systematisierung
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10013378125
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->