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~person:"Armstrong, Gary"
~person:"Webber, Rick L."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Marketing
52
Marketing management
21
Marketingmanagement
21
Beziehungsmarketing
9
Marketing theory
9
Marketingtheorie
9
Relationship marketing
9
Theorie
9
Theory
9
Einführung
7
USA
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United States
4
Selling
2
Verkauf
2
Betriebswirtschaftslehre
1
Business economics
1
Business ethics
1
Competitive advantage
1
Consumer behaviour
1
Großbritannien
1
International marketing
1
Internationales Marketing
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Kundenmanagement
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Armstrong, Gary
Webber, Rick L.
Wiedmann, Klaus-Peter
11
Sheth, Jagdish N.
9
Parsons, Elizabeth
7
Lim, Weng Marc
6
Maclaran, Pauline
6
Rutschmann, Marc
6
Sandıkçı, Özlem
6
Alserhan, Baker Ahmad
5
Belk, Russell W.
5
Bosah, Genevieve
5
Brooksworth, Frederica
5
Foxall, Gordon R.
5
Halfmann, Marion
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Hennigs, Nadine
5
Mogaji, Emmanuel
5
Olson, Jerry C.
5
Schiffman, Leon G.
5
Bronnenberg, Bart J.
4
Colbert, François
4
Dholakia, Nikhilesh
4
East, Robert
4
Eckhardt, Giana M.
4
El-Bassiouny, Noha
4
Eliaz, Kfir
4
Gbadamosi, Ayantunji
4
Helm, Roland
4
Holbrook, Morris B.
4
Hruschka, Harald
4
Jafari, Aliakbar
4
Kanuk, Leslie Lazar
4
Kostelijk, Erik
4
Kuß, Alfred
4
Peter, Jerome Paul
4
Sabel, Hermann
4
Schneider, Willy
4
Spiegler, Ran
4
Tadajewski, Mark
4
Tomczak, Torsten
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Warlop, Luk
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Weiser, Christoph
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ECONIS (ZBW)
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Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
;
Opresnik, Marc Oliver
-
2020
-
Fourteenth edition, global edition
Persistent link: https://www.econbiz.de/10012384348
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