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~person:"Arnezeder, Christian"
~person:"Cova, Bernard"
~person:"Haverila, Kai"
~subject:"Social web"
~type_genre:"Case study"
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Journal of marketing management : MM
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Social
Branding
bei Harley-Davidson Deutschland
Arnezeder, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 237-252)
.
2012
Persistent link: https://www.econbiz.de/10009553522
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Counter-brand and alter-brand communities : the impact of Web 2.0 on tribal marketing approaches
Cova, Bernard
;
White, Tim
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 256-270
Persistent link: https://www.econbiz.de/10003984934
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