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~person:"Arnezeder, Christian"
~person:"Wegener, Katrin M."
~subject:"Automotive industry"
~type_genre:"Case study"
~type_genre:"Fallstudiensammlung"
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Die Markenprofilierungswirkung von Product Placement in Computerspielen : eine Analyse am Beispiel von Mercedes-Benz
Wegener, Katrin M.
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2019
Persistent link: https://www.econbiz.de/10012055914
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Social Branding bei Harley-Davidson Deutschland
Arnezeder, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
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(pp. 237-252)
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2012
Persistent link: https://www.econbiz.de/10009553522
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