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~person:"Arnezeder, Christina"
~subject:"Brand"
~subject:"Industriegeschichte"
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Harley-Davidson Motor Company
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Brand Community-Building bei Harley-Davidson
Arnezeder, Christina
;
Esch, Franz-Rudolf
;
Winter, Kai
- In:
Best practice der Markenführung
,
(pp. 333-351)
.
2009
Persistent link: https://www.econbiz.de/10003771001
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