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~person:"Arnould, Eric J."
~person:"Daphy, Eliane"
~subject:"Lernprozess"
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Ethnographic stories for market learning
Cayla, Julien
;
Arnould, Eric J.
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009782097
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