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~person:"Arora, Nilesh"
~subject:"Brand image"
~subject:"Theorie"
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Search: subject_exact:"Impact of advertising"
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Brand image
Theorie
Advertising effects
8
Werbewirkung
8
Consumer behaviour
7
Konsumentenverhalten
7
Advertising
5
Celebrity endorsement
5
Celebrity-Werbung
5
Werbung
5
Markenimage
4
purchase intention
4
Internet marketing
3
Online-Marketing
3
Social Web
3
Social web
3
consumer attitude
3
social media advertising
2
social media marketing
2
Anlageverhalten
1
Athletes
1
Attitude towards the advertisement
1
Behavioural finance
1
Beziehungsmarketing
1
Brand
1
Brand management
1
Celebrity attractiveness
1
Celebrity-product congruence
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer involvement
1
Corporate reputation
1
Data protection
1
Datenschutz
1
Financial investment
1
Firmenimage
1
Individual retail investor
1
Kapitalanlage
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Markenartikel
1
Markenführung
1
Match-up hypothesis
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Arora, Nilesh
Esch, Franz-Rudolf
16
Gierl, Heribert
16
Bauer, Hans H.
13
Pelsmacker, Patrick de
10
Dens, Nathalie
8
Srinivasan, Shuba
8
Fuchs, Wolfgang
7
Pauwels, Koen
7
Sreejesh, S.
7
Unger, Fritz
7
Vashisht, Devika
7
Diehl, Sandra
6
Drengner, Jan
6
Erfgen, Carsten
6
Hanssens, Dominique M.
5
Huber, Frank
5
Ilicic, Jasmina
5
Kulczynski, Alicia
5
Langner, Tobias
5
Matthes, Jörg
5
Muehling, Darrel D.
5
Mäder, Ralf
5
Romaniuk, Jenni
5
Roy, Subhadip
5
Sattler, Henrik
5
Shelegia, Sandro
5
Soberman, David A.
5
Terlutter, Ralf
5
Verhellen, Yann
5
Wilson, Christopher
5
Bang Nguyen Viet
4
Baxter, Stacey M.
4
Ceyp, Michael
4
Dekimpe, Marnik G.
4
Diamantopoulos, Adamantios
4
Doraszelski, Ulrich
4
Draganska, Michaela
4
Herrmann, Jean-Luc
4
Jang, Soocheong
4
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Asian Academy of Management journal : AAMJ
1
Decision
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Review of marketing science
1
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ECONIS (ZBW)
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1
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
2
Predicting user response behaviour towards social media advertising and e-WoM antecedents
Rana, Meghna
;
Arora, Nilesh
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 83-112
Persistent link: https://www.econbiz.de/10013447851
Saved in:
3
Influence of celebrity factors, consumer attitude and involvement on shoppers' purchase intention using hierarchical regression
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
;
Tata, …
- In:
Decision
46
(
2019
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10012116127
Saved in:
4
Mediating role of consumer involvement between celebrity endorsement and consumer evaluation : comparative study of high and low involvement product
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
Asian Academy of Management journal : AAMJ
24
(
2019
)
2
,
pp. 113-142
Persistent link: https://www.econbiz.de/10012426497
Saved in:
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