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~person:"Arora, Nilesh"
~subject:"Social web"
~subject:"Theorie"
~type:"article"
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Advertising effects
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Werbewirkung
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Arora, Nilesh
Gierl, Heribert
8
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Esch, Franz-Rudolf
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Arora, Taanika
5
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Choi, Yung Kyun
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Orazi, Davide C.
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Journal of global marketing
1
Journal of promotion management : innovations in planning and applied research
1
Review of marketing science
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ECONIS (ZBW)
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Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
Saved in:
2
Predicting user response behaviour towards social media advertising and e-WoM antecedents
Rana, Meghna
;
Arora, Nilesh
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 83-112
Persistent link: https://www.econbiz.de/10013447851
Saved in:
3
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
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