//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Arora, Nilesh"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"consumer involvement"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
2
Advertising effects
2
Brand image
2
Celebrity endorsement
2
Celebrity-Werbung
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenimage
2
Werbewirkung
2
Werbung
2
Attitude towards the advertisement
1
Celebrity attractiveness
1
Celebrity-product congruence
1
Consumer involvement
1
Purchase intention
1
attitude towards advertisement
1
celebrity attractiveness
1
celebrity endorsement
1
celebrity-product congruence
1
consumer involvement
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Arora, Nilesh
Vera, Jorge
3
Bansal, Monika
2
Bartikowski, Boris
2
Cardoso, Antonio
2
Colson, Gregory
2
Figueiredo, Jorge
2
Grebitus, Carola
2
Hachki, Hajar
2
Konu, Henna
2
Li, Kungchi
2
Lu, Tim
2
Mandal, Santanu
2
Mazursky, David
2
Meirinhos, Galvão
2
Menapace, Luisa
2
Oliveira, Isabel
2
Parsad, Chandan
2
Prashar, Sanjeev
2
Roy, Souvik
2
Rêgo, Reiville
2
Sharma, Kavita
2
Silva, Rui
2
Singh, Nitish
2
Steinhart, Yael
2
Wei, Xia
2
Abbasi, Amir Zaib
1
Ahmed, Misbah
1
Ai, Shizhong
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Alharbi, Khalid
1
Anam Iqbal
1
Arnita, Devi
1
Ashill, Nick J.
1
Asrar-ul-Haq, Muhammad
1
Auladell, Felip Vidal
1
Baabdullah, Abdullah Mohammed
1
Bai, Billy
1
Bansal, Ajay
1
more ...
less ...
Published in...
All
Asian Academy of Management journal : AAMJ
1
Decision
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influence of celebrity factors, consumer attitude and involvement on shoppers' purchase intention using hierarchical regression
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
;
Tata, …
- In:
Decision
46
(
2019
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10012116127
Saved in:
2
Mediating role of
consumer
involvement
between celebrity endorsement and consumer evaluation : comparative study of high and low involvement product
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
Asian Academy of Management journal : AAMJ
24
(
2019
)
2
,
pp. 113-142
Persistent link: https://www.econbiz.de/10012426497
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->