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~person:"Arora, Sunny Vijay"
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Arora, Sunny Vijay
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Positioning products through names : effect of sound
symbolism
on perception of products with blended brand names
Arora, Sunny Vijay
;
Kalro, Arti D.
;
Sharma, Dinesh
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 361-378
Persistent link: https://www.econbiz.de/10014229045
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