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~person:"Arrigo, Elisa"
~person:"Kim, Kyung Hoon"
~subject:"Brand management"
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Search: subject:"Fashion"
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Brand management
Fashion
17
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15
Consumer behaviour
7
Konsumentenverhalten
7
Textile distribution
7
Textilhandel
7
Bekleidungsindustrie
6
Clothing industry
6
Markenführung
6
Customer value
4
Kundenwert
4
Marketing management
4
Marketingmanagement
4
Nachhaltigkeit
4
Social Web
4
Social web
4
Sustainability
4
Beziehungsmarketing
3
Corporate social responsibility
3
Innovation
3
Luxury goods
3
Luxusgüter
3
Relationship marketing
3
Brand image
2
Corporate Social Responsibility
2
Customer equity
2
Customer satisfaction
2
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2
Digitale Plattform
2
Digitalisierung
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Internet marketing
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Kundenzufriedenheit
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customer equity
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fashion industry
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Arrigo, Elisa
Kim, Kyung Hoon
Ko, Eunju
13
Moore, Christopher M.
8
Choi, Tsan-Ming
7
McColl, Julie
6
Kim, HaeJung
5
Loureiro, Sandra Maria Correia
5
Ozuem, Wilson
5
Cedrola, Elena
4
Chow, Pui-Sze
4
Große-Bölting, Kristin
4
Kim, Sang Jin
4
Mogaji, Emmanuel
4
Phau, Ian
4
Ranfagni, Silvia
4
Ahlert, Dieter
3
Ahn, SooKyoung
3
Bai, Yuli
3
Barnes, Liz
3
Bosah, Genevieve
3
Brooksworth, Frederica
3
Forney, Judith A.
3
Fuxman, Leonora
3
Henninger, Claudia E.
3
Jin, Byoungho
3
Jung, Jaesuk
3
Mahmoud, Ali B.
3
Merlo, Elisabetta
3
Mohr, Iris
3
Moore, Christopher
3
Rashid, Arooj
3
Roncha, Ana
3
Turunen, Linda Lisa Maria
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Warnaby, Gary
3
Abraham, Eike Jonas
2
Aiello, Gaetano
2
Amatulli, Cesare
2
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2
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2
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Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of retailing and consumer services
1
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ECONIS (ZBW)
6
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1
The influence of parasocial relationship in
fashion
web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
The flagship stores as sustainability communication channels for luxury
fashion
retailers
Arrigo, Elisa
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 170-177
Persistent link: https://www.econbiz.de/10011904369
Saved in:
4
Sustainable marketing activities of traditional
fashion
market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
5
Fashion
collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
6
Fashion
, Luxury and Design : Store Brand Management and Global Cities Identity
Arrigo, Elisa
-
2013
The brand enhancement policies of
fashion
, luxury and design firms play their part in establishing the identity of …, the
fashion
and design capital. From this analysis it emerges that, in Milan,
fashion
, luxury and design firms define …
Persistent link: https://www.econbiz.de/10013087164
Saved in:
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