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~person:"Arrigo, Elisa"
~subject:"Brand management"
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Brand management
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Design DOI:http://dx.doi.org/10.4468/2011.1.06arrigo
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Arrigo, Elisa
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Journal of retailing and consumer services
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ECONIS (ZBW)
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The flagship stores as sustainability communication channels for luxury
fashion
retailers
Arrigo, Elisa
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 170-177
Persistent link: https://www.econbiz.de/10011904369
Saved in:
2
Fashion
, Luxury and Design : Store Brand Management and Global Cities Identity
Arrigo, Elisa
-
2013
The brand enhancement policies of
fashion
, luxury and design firms play their part in establishing the identity of …, the
fashion
and design capital. From this analysis it emerges that, in Milan,
fashion
, luxury and design firms define …
Persistent link: https://www.econbiz.de/10013087164
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