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Hybrid market offering in the medical technology sector and the role of network configuration : an exploratory assessment in both developed and emerging markets
Khan, Huda
;
Arslan, Ahmad
;
Haapanen, Lauri
;
Rodgers, Peter
- In:
International marketing review
40
(
2023
)
4
,
pp. 612-635
Persistent link: https://www.econbiz.de/10014469934
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