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~person:"Aruan, Daniel Tumpal Hamonangan"
~person:"Petersen, J. Andrew"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Big Data"
~type_genre:"Book section"
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Business and management issues in the global and digital era : Indonesian perspectives
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Handbook of research on customer equity in marketing
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ECONIS (ZBW)
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Customer segmentation based on
customer
lifetime
value
using big data analytics
Fitria, Syarifah Fatimah
;
Aruan, Daniel Tumpal Hamonangan
- In:
Business and management issues in the global and …
,
(pp. 185-203)
.
2019
Persistent link: https://www.econbiz.de/10012311650
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2
Leveraging product returns to maximize customer equity
Petersen, J. Andrew
;
Anderson, Eric T.
- In:
Handbook of research on customer equity in marketing
,
(pp. 160-177)
.
2015
Persistent link: https://www.econbiz.de/10010483488
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