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~person:"Arunachalam, S."
~person:"Walkup, Brian R."
~subject:"Emerging markets"
~subject:"Strategic alliance"
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Arunachalam, S.
Walkup, Brian R.
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Journal of the Academy of Marketing Science
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The journal of business & industrial marketing
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Moving beyond traditional sponsorships : understanding the structure and dynamics of minority equity sponsorship agreements
Gur, Furkan Amil
;
Bouchet, Adrien
;
Walkup, Brian R.
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
9
,
pp. 1762-1786
Persistent link: https://www.econbiz.de/10013401971
Saved in:
2
A theoretical model of the formation and dissolution of emerging market international
marketing
alliances
Pedada, Kiran
;
Arunachalam, S.
;
Dass, Mayukh
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 826-847
Persistent link: https://www.econbiz.de/10012301270
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